|
| |
|
|
The social work with seniors - The violence on seniors
MARKYTÁNOVÁ, Veronika
This work deals with what are the current possibilities of help and solutions in the issue of domestic violence against the elderly in České Budějovice. The theoretical part, which is divided into four chapters, describes concepts related to old age, changes in this period, as well as society's attitude towards old age. It further defines the phenomenon of domestic violence. It also focuses more on domestic violence against the elderly, its causes and consequences. The third chapter deals with the possibilities of help and solutions in the territory of Českobudějovicko. The final chapter of the theoretical part describes the stories of seniors, victims of domestic violence. The work is supplemented by qualitative research using the semi-structured interview method. The actors of the interviews are social workers working in organizations dealing with the issue of domestic violence. The research is focused on the experiences of actors with domestic violence against the elderly. Subsequently, the obtained data are put into context and compared with theoretical knowledge and professional literature.
|
|
|
Generation Z and Digital Work
Stránská, Anna ; Miessler, Jan (advisor) ; Wolák, Radim (referee)
The Generation Z and digital work diploma thesis examines the currently ongoing entry of individuals born between 1995 and 2012 into the work environment. The specifics of Generation Z's approach to digital work are examined in terms of their use of digital communication technologies, their experience of stress and perception of collaboration with older generations. The conducted qualitative research aims to provide insight into the way digital work is performed and seen by Generation Z.
|
|
|
Media Representation of Elderly in the Czech Press: Changes in the Context of the COVID-19 Pandemic
Folprechtová, Kamila ; Svobodová, Tereza (advisor) ; Jeřábek, Hynek (referee)
The bachelor thesis addresses the media representation of elderly in the Czech press and its transformation before, during, and "after" the COVID-19 pandemic. The COVID-19 pandemic was a crucial period for the media representation of elderly, as seniors were identified as one of the most at-risk groups, age became the main determining variable of risk, and there was a great wave of ageism. The research was conducted using quantitative content analysis, and media articles (n=450) were manually coded. The chi-square test was used to evaluate statistical significance. The main finding is that in all periods, aging is associated more with negative sentiment, and during the pandemic, there were statistically significant changes in its representation. Older people were significantly less associated with positive sentiment during this period, and there was a considerable increase in ambivalent sentiment (positive and negative at the same time). During the pandemic, elderly were most associated with the theme of help and security, where seniors were portrayed as passive, sick, and incompetent, and therefore must rely on other active members of society. Stereotypical and distorted representation can lead to discrimination and marginalization of seniors, both during times of crisis and beyond, and therefore,...
|
|
|
Satisfaction with the Services Provided in Nursing Homes
BOUČKOVÁ, Lucie
The bachelor thesis focuses on satisfaction with services provided in homes for the elderly in the Příbram district. The aim of the bachelor thesis was to find out how satisfied users are with the services provided in homes for the elderly in the Příbram district. The bachelor thesis is divided into theoretical and practical parts. The theoretical part describes the concepts related to the title of this bachelor thesis - old age, ageing and the associated ageism, aspects of ageing or ageing population, senior and communication with him/her, needs of seniors or the definition of satisfaction. Last but not least, the topics of social care for the elderly, the social worker, social services for the elderly and finally I have described the actual service of the home for the elderly. In the practical part, I set one main research question, which was "How satisfied are the users of the retirement home with the services provided?", and to this six sub-questions were set. For data collection, qualitative research and interview method, semi-structured interview technique was chosen. The size of the research population was not precisely determined in advance, the questioning was conducted to theoretical saturation - only two criteria were given, namely that they must be users of one of the homes for the elderly in the district of Příbram and they must be able to communicate and understand the questions. The informants with whom the research was conducted were 16 in total. The aim of the Bachelor's thesis was fulfilled and it was found that all users of homes for the elderly in Příbram district are satisfied with the services provided. The results of the bachelor thesis can serve as feedback for the homes for the elderly where the research was carried out and as a stimulus for possible improvement of services in order to contribute to the increase of user satisfaction. Furthermore, it can help those interested in this residential service in their decision making process.
|
|
|
The incidence of ageism from the perspective of helping workers in nursing homes
Brucknerová, Veronika ; Urban, David (advisor) ; Dočkal, Jan (referee)
The bachelor thesis titled The occurrence of ageism from the perspective of helping workers in homes for the elderly is focused on age discrimination against the elderly. The aim of the thesis is to describe how the occurrence of ageism is manifested from the perspective of helping workers in a selected home for the elderly. The theoretical part is mainly focused on ageing and old age, ageism and care for the elderly. Subchapters elaborate on the age limits of old age, changes in old age, stereotypes and prejudices about old age and the social context of old age. They also capture the meaning of age, sources of ageism, current issues and ageism in the helping professions. Finally, they describe forms of care for the elderly, the providing of social services to the elderly, homes for the elderly, and helping workers in these facilities. The theoretical findings are followed by the empirical part of the thesis. It is carried out using a qualitative research strategy, semi-standardized interviews with helping workers from a selected home for the elderly. The aim of the research is to find out how the occurrence of ageism manifests itself from the perspective of helping workers in the selected home for the elderly.
|
|
|
Evalution of the media image of seniors in the town of Čáslav
MATOUŠKOVÁ, Dita
This diploma thesis deals with how old people are presented in the media, and how this media image is then perceived by other age groups. The aim of the work was to find out how the inhabitants of the town of Čáslav evaluate the media image of seniors in society. In the theoretical part of the work I focus on explaining the concepts of aging and old age. Since this work deals with seniors, I consider it an important explanation of the basic concept of senior, and I add to this the sciences that deal with the process of aging and old age, here gerontology and geriatrics. I also mention stereotypes and myths associated with old age. In the next part of the theoretical work, I explain the concepts of media image, mass media, their division and function. I also focused on the description of the current picture of old age in society, as well as on the impact of the media on the public. In the last part of the theoretical work, I described topics related to seniors and the policy of aging. I also describe the active aging of the population and the strategic documents and action plans that relate to aging. To achieve the goal of the work, a quantitative research strategy was used, where the method of data collection was performed by questioning on the basis of their own questionnaire. The research group consisted of residents of the town of Čáslav, in the age range from 18 to 64 years. In total, I received questionnaires from 273 respondents. The obtained data were processed using descriptive statistics in MS Excel, the subsequent evaluation of hypotheses took place in SPSS, where the Chi-square test or goodness-of-fit test was used, and also using frequencies. I believe that this research could open up further opportunities for discussion about depicting the real image of seniors to the lay and professional public. The obtained results could trigger a social debate focused on the ethical aspects of the current modern way in which the media inform about topics related to seniors. Furthermore, the work could help uncover possible new ways of stereotyping and describe whether or not the media support prejudices about a large and growing group of seniors.
|
|
|
Old Age from the Perspective of the Elderly
MLČOCHOVÁ, Kateřina
The bachelor thesis title states "Old Age from the Perspective of the Elderly". It's theoretical part focuses on old age and population ageing, it's changes and quality. It also describes prejudices, stereotypes, ageism and discrimination, all of which are linked with ageing. This topic is pretty current because of demographic ageing of the population not only in the Czech Republic. That is why it is needed to pay attention to. The goal of this bachelor thesis is to find out how seniors of the age 65 and older perceive the time of being old. Partial goal is to find out if the elderly of the age 65 and above have encountered discrimination or stereotyping because of their age. For the purpose of data collection a qualitative research strategy with polling method and semistructured interview technique were chosen. The informants were elderly of the age 65 and above, living in České Budějovice in a home environment. For the purpose of this research, 10 seniors were asked 5 of which were women and 5 men. The research took place in March 2020. The informants were chosen by a Snowball sampling technique. The acquired data analysis was implemented with open coding method, that enables the break down of the text to smaller parts. For displaying of the results were used diagrams and tables created in Microsoft Excel and Microsoft Word. The research results show that the retirement for the elderly people don't mean end of life. Eight out of ten asked seniors perceived retirement positively. They described this change as a source of free time that can be used for hobbies and spending time with relatives. Seniors also said that ageing has its ups and downs. Eight of them stated couple of advantages such as mentioned free time. Only two seniors saw no benefit in being old. Seniors were also asked if they felt other people treating them differently after retiring. Seven informants stated that they don't see a difference. Two seniors stated that others treated them more politely than before and only one senior said, that others are treating him more arrogantly. To the question if the elderly encountered discrimination because of their age or gender, seven of them replied negatively and three of them positively. They felt discrimination in their job while being close to retirement. On the other hand none of the elderly have encountered discrimination because of gender. While being asked about prejudices, none of the informants have come across it. However, all the asked have encountered stereotyping. The informants couldn't answer question about myths about ageing as they weren't aware there were any.
|
|
|
Filozofie pro děti jako pomoc mezigeneračnímu dialogu o charakteru společnosti "dříve" a "dnes"
MEDALOVÁ HŮDOVÁ, Václava
This bachelor thesis aims to discover, whether the method of Philosophy for children can be used for facilitating the intergenerational dialog. Theoretical part describes principles of this method in connection to its history, philosophical basis, development of three-dimensional thinking and thinking skills. Further, it defines basic characteristics of life period of adolescence and old age with focus on the process of discovering self-identity, the importance of adolescent peer groups for this age group and adaptation to the old age by seniors. Within the question of the intergenerational conflict it also discusses mutual conflicts between these age groups and their causes, in particular regard to the ageism, age segregation of negative stereotypes. Research part of this theses aims to answer following question by quantitative research in focus groups: "Is it possible to perceive the elements of philosophical dialog during the discussion in focus group?" and "Is it possible to perceive the problems concerning characteristics of "before" and "now" time period that are being discussed by the focus group during the discussion?". The research is being conducted in the form of lesson of Philosophy for children, during which a discussion between 2 focus groups takes place - an adolescent group and a senior group. Gathered data are analysed by coding and subsequently interpreted in relation to the established research questions.
|
|
|
Diversity in the beauty industry and its perception in Czech environment
Kuželová, Kateřina ; Rosenfeldová, Jana (advisor) ; Ježková, Tereza (referee)
This bachelor thesis focuses on diversity in the beauty industry and its perception in Czech environment. Firstly, the theoretical framework introduces the concept of diversity marketing and describes how brands can include different underrepresented groups in their marketing strategies. For the purpose of this thesis, we recognize five such groups, namely: racial and ethnic minorities, people over the age of 50, people with various body shapes and sizes, members of the LGBTQ+ community and people with disabilities. So we focus on multicultural marketing, age-agnostic marketing, body-positive marketing, LGBTQ+ marketing and marketing strategies that include people with disabilities. Subsequently, we provide a few examples of several diverse cosmetic brands and we show that the inclusion of neglected groups can have a positive effect on consumer satisfaction and company's success. A review of previous research on diversity and its perception is then presented. In the practical part, we examine the perception of diversity in the Czech Republic. Our focus is Generation Z. The data is collected through a questionnaire. We find out how Czech Generation Z consumers perceive diversity in the cosmetics industry in general, how the inclusion of individual neglected groups is perceived, and whether and how...
|
guest ::
